Harry is A.P.D Founder, Director and Head Coach. He was one of the country’s youngest coaches to gain the UEFA A and B license at the ripe ages of 26 and 18. Unsurprisingly, Harry was snapped up by premier league powerhouse, Chelsea FC where he coached for 5 years before moving on to Millwall FC for 4 years and now West Ham United. Harry draws upon these years at premier league clubs to enrich the A.P.D football syllabus, to help his players reach their goals. His flourishing coaching career has not gone unnoticed, which has enabled Harry to aid his players through his extensive connections within the industry.



Ciara, current professional footballer at Crystal Palace Ladies FC and Northern Ireland Senior international, is the A.P.D Business director and Girl’s Academy Head Coach. She holds the FA Level 1 & 2 coaching qualifications and is highly regarded within the women’s football industry.



Neale is A.P.D’s goalkeeping specialist holding the UEFA B license in goalkeeping and outfield play. Further qualifications include FA Youth Module 3 and Level 3 Diploma in delivery of PE and School Sport. Neale enjoyed 4 years at Chelsea FC before coaching at Charlton for 2 years and he now works alongside harry at West Ham United. Off the back of gaining valuable experience as a premier league academy coach. Neale also players a dual role an APD coach development manager.

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Rachel is a current professional footballer at Charlton Ladies FC and Northern Ireland Senior International. Alongside her football, Rachel completed an undergraduate degree in Philosophy, Politics and Economics at the University of Leeds before moving stateside on a football scholarship to Boston College, to gain a masters degree in business. She is our newest member of the A.P.D’s family and works as our Business Development Manager.



Lee is the Head Coach at the Eltham Centre and on Saturday morning football. He also leads the Bromley centre for ages 3-5, and thrives in his role as Old Wilsonian’s first team assistant coach. Lee’s qualifications include FA level 1 & 2 and FA youth module one.

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Dan is head coach of APD centre, Bromley, and specialises in the development of outfield players. He holds FA Level 1 &2 coaching qualifications, FA youth module 1 and Level 3 diploma in supporting the delivery of physical education and school sport. As a result of Dan’s exceptional work as head coach of youth academy at Old Wilsonian’s, has accepted the role as first team manager alongside his work for APD.

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Whilst currently playing semi-professional football for Worthing FC, Joe coaches at all APD centres including: Bromley, Eltham, North Kent College and The Halley Academy. Prior to Joe’s contract at Worthing FC, he was a scholar at Colchester where he was the youth team captain. As an FA Level 1 & 2 qualified coach, Joe specialises in developing players defensive attributes.

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After working alongside harry for a number of years, Adam Flemming, has taken up a key role in the company, as our Head Coach at the Halley Academy .

Adam is highly skilled and holds the prestigious UEFA B license . His intense playing style is something that the company are keen to showcase. this has proven to be one of Adam’s stand out attributes in recent seasons, guiding his teams to FA Youth Cup glory and reaching the later rounds vs Portsmouth last season .

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Daryl is highly qualified boasting a degree in sports science alongside the fa level 1 & 2. Daryl coaches at both APD Elite centres, Bromley and Eltham. He also coaches alongside Neale as the goalkeeping academy on Wednesday nights.



Mick is a key part of the APD family and works closely with the NKC Scholars on a daily basis . His knowledge is unquestionable having worked at Millwall’s academy for 23 years and still being there today .

Mick has an infectious enthusiasm to learn and help inspire players to become the best version of themselves. Mick holds a UEFA B License & is a key contributor in the PFA Courses delivered across London .

Full list of the A.P.D Family

Harry Watling (UEFA A), Damian Matthew (UEFA A), Adam Flemming (UEFA B), Mick Mcduff (UEFA B), Nick Harris (UEFA B), Neale Manning (UEFA B), Dan Stribbling (Level 2), Joe Tennant (Level 2), Alfie Ball (Level 2), Daryl Fishenden (Level 2), Elliot Copeland (level 2), Ciara Watling (Level 2), John Jide (Level 2), Joe Hopper (level 2), Anthony Aldem (Level 2), Erin Merrils (Level 2), Lewis Avery (Level 2), Stephen Burke (Level 2), Maison Scullion (Fa level 1), Chloe Francis (Level 1), Perry Gear (Level 1), Oliver marsh (Level 1), Tony Shoulder (Level 1).